In retrospect, I completely agree with you. We should have just stuck to data broadcasting over DVB-S. It was very cost effective to provide a global service and although dishes are annoying, they are cheap and people all over the world have figured out how to point them. Donations probably could have sustained the model long-term, though I don’t think advertising would have made any money at all.

Reception by a small antenna, which was the whole point of L-band/Inmarsat and Ku/LoRa was better in theory, but worse in practice. But even if we never went down that path, I think Ku-DVB-S would also have died in the coming years. From my vantage point, I think Starlink (or one of its competitors such as AST SpaceMobile or Lynk) will provide the long-term solution with direct-to-cellphone broadcasting.

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