If you want to send data to the entire footprint you don’t rent multiple spot beams, you rent full footprint bandwidth (called CONUS in the case of the US). A full transponder, which is roughly 40 Mbps, is about $1.5 Million a year. What generally happens is the owner of the satellite will rent out full transponders, and then a smaller company will rent out space by “kbps” increments.
10 MB a day is only 1.1 kbps, so it might be fairly reasonable for a monthly rental. The larger cost might be the uplink equipment.
(Actually, you CAN’T use multiple spot beams to send the same frequency to everyone in the footprint, because each of the spotbeams has a different set of frequencies. Probably not relevant, but there are more than 20 spot beams on a spot beam pattern. CONUS is 49 spot beams, based on the Lyngsat info for Echostar 10.)
EDIT: Also, if you want to know what it really costs to rent a small amount of bandwidth, you could just call Intelsat and ask them. I recommend them because they are probably the most open of the providers as far as dealing with individuals.