Outernet Signs RNW as Sponsored Content Partner
November 4, 2014 By Thane Richard
RNW (Radio Netherlands Worldwide) and Outernet BV, the Dutch Outernet entity, signed a Memorandum of Understanding to begin a 6 month pilot of RNW content broadcast over Outernet. The content being selected by RNW includes Ma3akom.
Ma3akom is a 24/7 satellite channel broadcasting to Syria and the millions of Syrian refugees. It’s the only independent satellite channel fully dedicated to this target group. RNW decided to devote its Arabic-language satellite transmissions entirely to Syria in view of the ongoing humanitarian crisis in the country and the lack of reliable information about the ongoing civil war in the country.
Outernet broadcasts the best content from the Internet via satellite to the entire Earth for free. To receive the broadcast, users can either purchase a receiver from Outernet or build their own using instructions provided by Outernet. Outernet targets people who live in places where data is too expensive, there is no existing connectivity, or the government restricts access to information.
Reliable information for Syrians
Sharing content from RNW and Deutsche Welle
Sponsored content fills a very important component of the Outernet library. For a fee, Outernet will broadcast content that is in line with its mission of improving information access globally. In addition to Sponsored Content, Outernet allows anyone to suggest or vote on content in the Queue. Finally, content that is deemed to be of core value to humanity, either by editorial selection or vote via the Queue, is added to the Core Archive, which is re-broadcast regularly.
Syed Karim, CEO of Outernet, said, “RNW has a global reputation for delivering content of exceptional quality, not just in the traditional sense of radio broadcast but also in educational and free speech. It is very exciting to have them broadcasting on Outernet.”
END PRESS RELEASE
About Outernet (www.outernet.is)
Outernet, Humanity’s Public Library, was founded in February, 2014 and turned on its first broadcast signal on August 11, 2014. Outernet broadcasts the most important content from the web to Earth from satellites for free. Users can access the Outernet signal using a homemade receiver built from widely available components, instructions for which are available on the Outernet website. Outernet is the most significant step towards universal information access regardless of wealth, geography, or political environment.
About RNW (rnw.org)
RNW is an independent media organisation active in China and 17 countries in Sub-Saharan Africa, Latin America and the Arab world, where freedom of expression is severely restricted. RNW offers information unavailable in local media because of legislation or taboos. For more information about RNW, check rnw.org.
For more information, please contact:
Thane Richard Head of User Engagement & Partnerships and Editor of the Archive at Outernet [email protected] 313-896-8504
This is a companion discussion topic for the original entry at http://blog.outernet.is/2014/11/outernet-signs-rnw-as-sponsored-content.html